Soothing, Smoothing, and Handholding
What does it take to become a Trusted Advisor—the kind clients turn to when they need help improving their business, their life, and making difficult decisions? Prolific author and maestro of professional services David H. Maister suggests that technical knowledge is not enough. Clients judge professional service firms not only by technical quality but by […]
The Gap That Makes the Gain
Legendary business coach Dan Sullivan coined the concept of The Gap and the Gain, later developed into a bestselling book co-authored with Benjamin Hardy. In this book, Sullivan and Hardy explore how entrepreneurs can burn out themselves and their teams by constantly seeing the glass as half empty—focusing on the Gap instead of celebrating the […]
Do You Drive with Fear or Ambition?
Fear has long been described as the strongest motivator of all. When survival is at stake, nothing mobilizes energy and focus faster. This is why fear sells so effectively. From life and health insurance to diet programs, security systems, retirement plans, safe cars, and even cosmetics, fear has been the foundation of countless marketing strategies. […]