Manifest Your Vision
Conventional thinking suggests that we should build businesses by listening to the market and following demand. “You can only channel demand, not create it,” proclaimed legendary copywriter Eugene Schwartz in Breakthrough Advertising. Startups are encouraged to do the same: find demand rather than create it, and pivot quickly if your idea isn’t working. Y Combinator, […]
Why I Love Veteran Business Leaders
In my first career building an investment banking firm, I stumbled upon a hiring secret: recruiting former competitive athletes. I found them to have several attributes that were important to my business, and over time those attributes became a kind of pattern I could reliably bet on. The Hiring Secret I Learned in Investment Banking […]