This week, I interviewed the great Michael Gerber—author of The E-Myth Revisited—on my podcast. Michael is nearly 89 years old but still sharp as a samurai’s blade.

He spoke about how important it is for an entrepreneur to cultivate their dream—to fuel their passion for the business. This “dream” then energizes all their personas: the thinker, storyteller, leader, designer, builder, launcher, and grower. (You can learn more about this in one of Gerber’s upcoming Dreaming Room workshops.)

Emotion Is the Fuel of Entrepreneurial Success

We’ve talked in this column before about the importance of having a “Company Why” to galvanize your team—and how desire is the single most critical ingredient in entrepreneurial success.

As Michael described the significance of the “Dream,” I realized these ideas all center around one thing: emotion.

You can have brilliant ideas, unique assets, and A-players galore in your business—but without an emotional charge, nothing happens. Emotion is the fuel in the tank of your business.

And doesn’t this sound familiar?

All the world’s great religions, movements, and ideologies have tapped into the spiritual power of emotion to rally people. Your business must do something similar if you want to…