Articulate your Core Business—the set of functions, processes and capabilities that produce most of the value in your business.
What Is the Core Business Lens?
The Core Business Lens is a strategic focus tool that helps leadership teams identify the functions, processes, capabilities, customers, and offerings that point to where the business creates the most value.
Why It Matters
When a company spreads itself across too many products, services, or markets, its positioning can become diffuse and profitability can suffer. The Core Business Lens is used to sharpen focus on key strengths, most profitable customers, and core competencies so leadership can concentrate more energy on what the business does best.
The 8 Questions of the Core Business Lens
A facilitated Core Business Lens discussion works through eight questions:
- What are you best at?
- What is the root cause of your competitive advantage?
- Is this advantage still relevant?
- Is your market still using your core assets?
- Which of your products/services are the most distinctive?
- Which of your products/services are the most profitable?
- Which of your customers are the most satisfied?
- Which of your customers, channels, or purchase occasions are the most profitable?
How the Core Business Lens Works
In a Summit OS® engagement, the leadership team works through the questions in a facilitated discussion and then synthesizes the answers into a simple sentence that articulates the company’s Core Business.
What You’ll Walk Away With
- A concise articulation of the company’s Core Business.
- A clearer view of the root of the company’s competitive advantage and whether it remains relevant.
- Sharper focus on the distinctive and profitable offerings, customers, channels, and purchase occasions that produce the most value.
Next Steps
Ready to sharpen the focus of your Core Business?
