Delineate the customers—and the geographies—where your business can win fastest. A guided program that teaches your leadership team how to define a focused Core Market so your strategy, messaging, and resources hit a clear target.
What Is Core Market™?
Core Market™ is a program that helps you clearly define the select customers who are most responsive to your offering—and the geographies that represent the best “low-hanging fruit” right now.
Because most growing businesses don’t have the resources to serve everyone everywhere, Core Market™ teaches you how to focus—so your strategy becomes executable and your marketing becomes economical.
Why Core Market™ Matters
A focused Core Market creates:
- Stronger messaging and market awareness (less fragmentation)
- Better use of limited resources (time, money, attention)
- Faster momentum by concentrating effort where you can achieve a breakthrough
What You’ll Learn in the Core Market™ Session
B2B (Business-to-Business) Core Market
If you sell to businesses, B2B Core Market™ teaches you how to define your target organizations by answering four key questions:
- Which industries and sectors benefit most from your product/service?
- What type and size of organizations benefit most?
- Which functions use your product (the users)?
- Which roles drive or influence purchasing decisions (the decision-makers)?
The session also teaches the difference between users and buyers, and how to reach and educate both groups.
B2C (Business-to-Consumer) Core Market™
If you sell to consumers, B2C Core Market™ teaches you how to build customer “avatars” based on: demographics, psychographics, income, lifestyle, location, needs, and the problems they’re trying to solve.
Your Target Geography
Core Market™ also includes geography selection—because casting a broad net often makes your message weaker and your execution harder.
In the program, you’ll identify:
- The geographic area where you can win most efficiently right now
- Whether remote delivery expands your realistic service radius
- Where complexity (time zones, regulations, language barriers) creates diminishing returns
Next Steps
Ready to define a Core Market™ your team can execute against?