Identify the real behaviors your founders and A-players demonstrate—so you can curate core values that perpetuate your company’s success.

What is the Core Value Curator™?

The Core Value Curator™ is a guided leadership exercise that helps teams identify and define the specific behaviors exhibited by their founders and top performers that have driven the company’s success—and can continue to do so in the future.  

Rather than starting with generic and often aspirational “corporate values,” Core Value Curator™ focuses on what is already true at your best—then turns that into clear, repeatable standards for how people should act.

Why Core Values Matter

Core values are not slogans—they are observable behaviors that guide decisions, hiring, teamwork, and performance. The Core Value Curator™ process helps leadership teams move beyond vague words and capture the behaviors that actually make the organization strong.

How the Core Value Curator™ Works

During a facilitated Core Value Curator™ session, your team is guided through prompts like: 

• Who are the people you would clone or take with you if you had to start over?
• What behaviors do these people exhibit that make them so valuable?
• What other behaviors do we exhibit that helped us succeed?
• How are certain values show up as behaviors that we universally expect from our employees?

This process helps the team curate a short list of core values grounded in real behavior. 

What You’ll Walk Away With

By the end of a Core Value Curator™ session, leadership teams typically leave with:

• A curated list of core values grounded in real A-player behavior
• Clear context for each value helping the leader draft a Core Value Speech
• Leadership alignment on “what great looks like here”

Next Steps

Ready to curate core values your team can actually live?