If you’re familiar with business operating systems like Scaling Up, EOS, Pinnacle, or Summit OS, you’ve heard about Rocks. They go back to Stephen Covey’s “rocks-pebbles-sand” analogy, showing how important initiatives should always trump urgent tasks in your business (and life).

Less is more.

I believe Rocks are about carving out time to work on your business, not just in it, as Michael Gerber advised. Let me explain.

Setting Rocks That Move the Needle

At first glance, setting Rocks seems easy: List everything you want or should do to push your business forward, then pick what moves the needle most. Say “no” to the “nice-to-haves” and protect the few must-haves for your business.

Sounds simple, right? But how do you distinguish between them? And how do you know if something is truly…