You have been and will be reading a lot about the importance of processes, including mindless processes, in this newsletter. I am a fervent believer in them as they can help create scalable, manageable and fun businesses, where people at all levels execute efficiently, without hesitation, delivering quality performance. Isadore Sharp, founder of Four Seasons, was quoted saying: “Systemize the predictable. ® Humanize the exceptional.” Gino Wickman, creator of EOS, believes that the former creates your capacity to do the latter.

Having the right processes used the right way can be extremely liberating. When a process clicks, it allows people, with comparably limited experience and knowledge, to handle tasks that formerly could only be done by the seasoned entrepreneur, or executives with decades of experience giving them intuition and mastery. Tools like the Playbook Manager™ can streamline this by documenting and organizing these processes, ensuring that even less experienced team members can execute them effectively.

Unfortunately having that kind of experience puts a corresponding price tag on an executive’s time. People that lack the fruits of practice and personal exposure love processes, as these allow them to…