341: Scale a Culture-First Business with Staff Sheehan

Staff Sheehan, CEO of Project Omega, is driven by a mission to strengthen America’s energy independence and national security by rebuilding the nation’s nuclear fuel cycle and scaling a culture-first business rooted in exceptional leadership and execution. With a career spanning energy, sustainable fuels, hydrogen, and chemical physics, Staff is leading the development of technologies that transform spent nuclear fuel into long-lasting power sources while helping usher in a new era of reliable, abundant nuclear energy.

We explore Staff Sheehan’s Scaling Framework — Build the Best C-Suite, Due Diligence Your Investors, Build Things, and Execute, Execute, Execute. Staff explains why exceptional leadership is the foundation of every successful company, why founders should carefully vet their investors, and why hardware startups must prioritize building real products over ambitious concepts. He also discusses how AI-driven energy demand is fueling a nuclear renaissance, why restoring the U.S. nuclear fuel cycle is essential to energy independence, and what it takes to scale both advanced nuclear technologies and a high-growth company.

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Scale a Culture-First Business with Staff Sheehan

Hi, everyone. Steve Preda here with the Management Blueprint Podcast. My guest today is Staff Sheehan, the CEO of Project Omega, an advanced nuclear recycling company with a mission to rebuild America’s nuclear fuel cycle end-to-end and unlock a new era of energy abundance for the United States. Wow. What a mission. Welcome to the show, Staff.

Thanks so much for having me, Steve. Great to be here.

Wow. You really are not playing small. Rebuilding America’s nuclear fuel cycle and unlocking a new era of energy abundance. Tell me about your personal “Why.” How are you manifesting it through the business?

Well, I’ve been working in the energy industry, or adjacent to the energy industry, for a long time. This is the fourth business that I’ve started. Prior to this, I was in sustainable fuels. Prior to that, I was in metals and hydrogen. Before that, I did a Ph.D. in chemical physics. And before that, I was in software, but it was in something that was energy-intensive. So I've always been focused on how we can improve the energy industry in the United States. More recently, especially, that has become more and more intertwined with national security. Share on X

So I would say that for the last 10 years, I’ve spent a lot of time focused not just on energy, but also on national security. Right at the intersection of energy and national security is the nuclear industry. Over the last year, especially since four executive orders on nuclear power were signed, I’ve been focused on the nuclear industry. This has really been the resurgence of nuclear power in the United States over the last year or so.

Yeah, it’s super fascinating. So, I mean, stupid question: why is this important?

Well, now I think we’re learning—and we’re having an acute learning experience, especially in the United States—that energy is a key bottleneck. And I think the thing that woke us up to that, in a lot of ways, is AI and the need for compute. But it’s not been only AI. We’ve been exporting manufacturing. We’ve been exporting a lot of things from the United States that rely on electricity or rely on energy in one way or another. Our exporting of that has caught up to us, and we now have to reshore a lot of things that maybe in the ’80s and the ’90s we decided to export out to China, for example. Now that we’ve realized that was not the greatest idea, we now are realizing that we need the energy to power it.

And so energy has become a key talking point, and the infrastructure behind energy has become a key talking point, especially in the United States. People’s electricity prices have gone up, so it’s not just industry and not just the folks who are building AI and data centers. It’s really everybody who’s now feeling the pain of our energy crunch. It’s crunched a little bit now, and I think people see that also because of what’s going on in the Middle East and the high price of gas. But the crunch is continuing because we know we have a high energy demand for all of the AI build-out that we’ve been doing for the last handful of years.

Yeah, that is so interesting. And I remember in the 1990s, there was this phenomenon that actually the energy demand was falling, at least in Europe, where I come from, and there was overcapacity, and there was approval of overbuilding capacity. And the discussion was, “Okay, why do we need this? How do we slow this down?” And now the opposite thing is happening, which is pretty fascinating.

There’s a big question as to how idle assets are used, right? Because a lot of people don’t understand how electrical grids work. Everywhere in the world, energy is pretty much generated as you use it. So the energy that we’re using to talk on this podcast is being generated, depending on where you are located in the United States. From my location, it’s probably being generated by a natural gas power plant because it’s 2:10 in the afternoon, and this is around the time when a lot of natural gas peaker plants start to get going.

Depending on where you’re calling in from, those electrons are being generated live as we’re speaking. There’s not much storage on the grid. We do have some storage on the grid. California uses pumped hydro. They’re building battery infrastructure in places like Texas, but they’re not quite there yet. Grids don’t operate by just making the energy and then using it later. No. Grids operate by putting energy into the grid as demand is increasing. So the energy that you use is being generated live. You have to think about it that way.

Historically, back in the ’80s and the ’90s, there were not a lot of sinks for that live energy that was being generated, and people were also really bad at predicting demand. Another thing that happened in the ’80s and the ’90s, as I said right before, is that we were outsourcing a lot of our manufacturing to China. So China was building energy capacity because they saw all this manufacturing demand coming in. Their cost of labor was cheaper than what you guys had in Europe and what we had in the United States.

Robotics was not a thing, so everything was pretty manual. And the energy wasn’t needed here. It was needed, but Europe and the US were outsourcing, so we didn’t have the need for the energy here because we were sending all the jobs over to the Far East. They needed the energy there, so they built a bunch of coal-fired power plants. They built a lot of energy capacity while those conversations were happening in Europe. And now I think we’ve realized that it was a mistake to outsource so many things—and, in a sense, outsource your energy generation as well.

We need to find ways of either storing energy or converting that energy and using it productively. So rather than storing it, you could convert it into chemical products. You could convert it into a variety of different things. I think we've learned a lot since the '80s and the '90s, and I think that ties into the original learning experience: don't outsource everything. You need to learn how to be self-sufficient. Share on X

Yeah. Yeah, don’t outsource your key competencies and your key resources. And energy is clearly one of those. Just a quick side question: How much energy is being wasted because it’s not able to be stored?

It depends on where you are. A lot of energy gets wasted in places where you have high hydroelectric utilization. But the cost to produce it is very cheap because hydro is indirect solar. The water evaporates, comes down, and it’s very dependent on the landscape where you can deploy hydroelectric power. In other places where you have power plants that follow load, like natural gas, for example, then you’re probably not wasting quite as many electrons as you are in places where you could potentially overproduce.

But I think we’re generally pretty efficient. We don’t waste too much, and a lot of that is because of the way grids work, where we predict how much electricity is needed, and we ramp production up and down as required.

Okay. Let’s talk about frameworks that you may have in your business. This podcast is about frameworks—the processes that are maybe unique to your business or that you discovered as you were building your business. Anything come to mind that can be explained in three to five steps, or as approaches or perspectives?

Yeah, I mean, I guess the learnings that I've had over all of my businesses. I think the first learning is: hire the right people. Share on X As a CEO, you have to spend an inordinate amount of your time on hiring, recruiting, and finding the right people. It’s super important to make sure that you have the best team. So that was my number one job when I started Project Omega: to hire the best possible team that I could hire.

And that was really, like, I told my investors that your first KPI is: build the best C-suite that you can. And I think I did that. I have a really incredible team of folks at Project Omega who are subject area experts in the parts of the business that they lead, and so I’m really happy with how I did it in this business. I’ve had stumbling blocks in prior businesses, and that’s how you learn. You call them learning experiences for a reason. My biggest stumbling block in my prior company was investors.

I didn’t do proper due diligence on investors. There’s ongoing litigation that I’m a part of that has to do with investors where you may not know where their money comes from. I think the number two thing is: make sure that you do a lot of diligence on who’s backing you. Typically, investors do diligence on founders, but founders don’t do quite as much diligence on the investors. And we need to flip that narrative. It’s especially true in national security. In national security, you have to be very sensitive to foreign actors. And this, again, was the issue that I ran into in my last business.

You can’t accept money from people who have significant backing from groups that are adversarial to the United States. A lot of those groups are U.S.-based funds. They’re not foreign funds, but they just get their money from foreign sources, and you have to be very careful about that when you’re in the national security world. It may not be as important if you’re making, like, a consumer app.

But if you’re doing things in energy and you’re doing things in national security, those are places where those people could seriously cause problems for your business down the line. And it comes out years after they invest in you. It’s not like they invest in you and then middle around two days later. All of these groups, including adversaries to the United States, are playing the long game. It’s not a next-week thing. It’s a several-years-from-now thing.

Interesting. Interesting. Okay. So that’s good advice.

So build the best C-suite you can, and make sure you do your due diligence on your investors. What’s the next important lesson that you learned about building a business?

Focus on execution. Execution is the challenge. I think there are a lot of businesses out there that exist on paper, and when you’re a hardware company, that’s not the way to do things. I think there are a lot of on-paper businesses that, for better or for worse, have been very successful. Some of them have had IPOs and SPACs and things like that.

There are businesses that exist on paper—at least in the nuclear industry, the energy industry, and the fuels industry—that have gone very far for on-paper businesses. But I think a very large portion of those—and I haven’t done all the statistics, but I’m sure Claude or Grok or GPT could—a lot of those businesses don’t do very well because they don’t have any actual experience building things in the real world.

So I think it's extremely important to execute, to get steel in the ground, and to focus on actually building things when you're in the hardware space. Share on X Now, of course, in software, that’s a little bit different. So it depends on whether you’re running a hardware or software business. In software, you may be able to keep going for a lot longer without a product or without having things in market because you’re building something that you know is going to have a huge splash when it comes out. But that’s not necessarily the way hardware businesses are able to be put together.

So give me an example of a business that’s on paper and not in the real world. Give me a hypothetical example.

A hypothetical example would be a business that has put together a number of contracts and a number of marketing materials about what they’re going to do, but they’ve never actually gone out and done it. Whether that’s at a small scale, like the lab scale, or at a larger scale, the point is they haven’t actually built it. My business—we’re very public about this. There are photographs and things like that of our lab out there. My business is at the lab scale. We’re working on going up to the pilot scale right now.

So that’s grams and kilograms of material. We’re not recycling metric tons of nuclear material. No business is doing that in the Western world except the one in France. So no business is doing that in the United States currently. But we’re public about where we are and what scale we’re at. A lot of businesses out there say they’re going to go out and operate XYZ widget, let’s say, and get a lot of traction around that before they’ve actually operated any sort of widget. And I think hardware is different than software.

Some venture markets have learned that, and some are probably going to learn that. But it’s been my experience over the last 12 years of running hardware businesses. My prior two businesses—Catalytic Innovations and Air Company—were both hardware businesses. And before I went to college and graduate school, I was in the software world, so I’ve kind of seen it from both sides.

Yeah. That’s interesting. So I saw your LinkedIn post about these underwater unmanned vehicles—UUVs, I think you call them. Is this like an underwater drone?

Yeah. So, a UUV is an unmanned underwater vehicle. If you're trying to do something underwater, like do reconnaissance or try to find out what's going on under there with your adversary Share on X or even a neutral party using a UUV is a way to do that without putting service members in harm’s way and a way to do that in a low-cost environment. So that’s one of the major applications for UUVs. But one of the big challenges for them is: how do you power them? You could use fuel to power them, but then they could run out of fuel, and then you have a stranded asset.

You could use electricity to power them with a battery, but the battery also runs out, and once it’s gone, it’s gone. It’s very hard to recover these. You’re not going to go down to the bottom of the sea to recover your UUV. The other option is to use—and we already do this, right, with our manned underwater vehicles, or our nuclear submarines in the United States—we already use nuclear power to power those submarines. And so that’s been the way that we've historically been able to operate underwater for long periods of time, and that's the way that I think we're probably going to go for these unmanned vehicles as well. Share on X

And that’s what my business focuses on. So we not only do this for UUVs but for space applications as well as terrestrial applications by building power sources. Those power sources are made using material that we recycle from spent nuclear fuel. Those power sources are called radiovoltaics, and you could imagine them as like an AA battery that lasts 30 years. And that’s really, I would say, the next step for operational energy. So we’re focused on using those as replacements for batteries in these small applications. You could think of it as a much broader application in the future—not just operational energy for the military, but beyond that. We actually use these sorts of materials in our everyday lives.

You’re sitting in a room, I’m sitting in a room, and I’m looking up at the smoke detector in my room. You’re sitting in a room with a smoke detector in it as well, and that smoke detector has a little piece of americium-241. Americium-241 is an isotope recovered from nuclear waste. We don’t recover it in the United States because we haven’t recycled nuclear waste in probably a little north of 50 years. But you can get these isotopes from places like France, where they recycle nuclear waste today. So all of us are sitting in a room with a radioisotope-powered device. Americium-241 specifically powers the detector in your smoke detector. Americium spits out alpha particles.

Those alpha particles are little helium nuclei. They hit a detector continuously, and that generates a current. Now, if smoke goes up into your smoke detector, those alpha particles hit the smoke instead of hitting the detector, and you won’t get that same current generation in your smoke detector. So that’s how we detect smoke, and right now, nuclear waste is sitting in all of our houses, keeping us safe. But that’s not really a mainstream part of the narrative yet.

Yeah. And what about the radiation? Is it not dangerous?

No. So for americium, there are different types of radiation. Well, not all radiation is created equal. There’s alpha radiation, which is what americium-241 emits predominantly, and those are little helium nuclei. Those can’t go through a piece of paper. Alpha radiation stops very easily. Like, your skin will very easily stop alpha radiation. Beta radiation, which is different from alpha radiation, is an electron that is flung out of a nucleus. So beta radiation is also stopped relatively easily.

Like, if you ingest it, then it could cause problems, but again, your skin can stop it. Gamma radiation is the one that we’re concerned about from a health perspective. Now, gamma radiation can be used for medical treatments and is very effective when it’s used in medical treatments, like to treat cancer, but gamma radiation is generally pretty bad because it goes straight through you. Gamma rays are little photons, and they’re very high-energy photons, so they can fly through you and they can cause damage to your DNA.

A lot of the, I would say, like, negative effects of any nuclear incident are really caused by gamma radiation more than anything else. Like Chernobyl, which is the famous one, had cesium-137 polluting a lot of the countryside around Chernobyl, and cesium-137 is a very strong gamma emitter. So gamma is what we try to avoid. At Project Omega, we don’t use gamma emitters for our power sources, and so all of our power sources use the safer types of radiation.

That’s fascinating. So, Staff, I’d like to switch gears here a little bit and go back to business. So what drives growth in a business like yours—or specifically, your business?

A lot of things drive growth. Our business right now works together with a lot of groups in national security. Share on X We’re driven by the growth of the United States, and we’re driven by the growth of our economy. But beyond that, the demand for nuclear electricity has been very high, and that’s driven a lot of growth for us as well. How do you generate enough electricity to power data centers and power compute? That’s a huge problem in the world right now.

A lot of people who initially invested in AI are pivoting to invest in energy, actually, because they’re realizing the bottleneck for AI is not the chips. It’s the energy that’s needed to power the chips. As people are building these new assets that require all this energy, they’re quickly realizing that nuclear is one of the best ways to fulfill all of these energy requirements. As the nuclear industry grows, we’re seeing the need to reshore and bring the nuclear fuel cycle back to the United States.

We stopped doing commercial enrichment, for example, a long time ago, and there are a lot of great companies working on commercial enrichment. We stopped doing recycling and reprocessing back in the 1970s, and we’re bringing that back. We’re one of the groups working on bringing recycling and reprocessing back to the United States in a more responsible way than we did back then because technology is undoubtedly and unarguably better today than it was in the 1960s and 1970s.

That’s fascinating. So you’re helping all these old economies, which are obviously in a new skin, recover here—manufacturing and energy. So what’s one thing that you’re trying to figure out in your business right now?

So one of the challenges that everybody in the nuclear industry faces right now is scale. There’s a whole new group of reactors called small modular reactors, and another colloquial term for those is advanced reactors. Figuring out how to scale those is one of the challenges. So we’re working right now on scale. We're focused very heavily on scaling up our process so that we're able to build these true infrastructure projects that will ensure that the United States has a domestic nuclear fuel cycle going into the future. So that's really the main focus… Share on X

Being able to not only scale our technology but also execute at the current scale that we operate. On the execution side, we work together with two really great national labs: Idaho National Laboratory and Pacific Northwest National Laboratory. Execution in the nuclear industry is historically challenging, and working together with the government and the national labs is a big value-add because those national labs have the institutional memory, and they have the experience of working with radioactive materials and nuclear materials that we’re able to piggyback off of. They also have a lot of infrastructure that we’re able to work with.

Yeah. And when you say scale, is it about scaling energy generation, energy transmission, or the manufacturing of equipment that utilizes the recovered nuclear fuel? Or is it also about scaling the organization in terms of managing the organization?

All of the above. All of the above. This time last year, we were pretty much one person. Or, this time last year, we were still a concept, and we started the business in July last year. So this time last year, we were pretty much one person, and now we’re close to 20. We’ve already scaled by a lot in just the last year. But we probably need to scale by another order of magnitude by the time we get to next year. So a big part of it is managing the growth of a high-growth and rapidly moving organization.

But a big piece of it is also scaling energy in the United States—scaling transmission, scaling generation, and scaling the production of nuclear fuel. Right now, we get a lot of our nuclear fuel from overseas. Twenty percent of the United States electrical grid is nuclear. So today, we use a lot of nuclear electrons to power, as I mentioned, based on our locations, we’re probably not using too many nuclear electrons right now. Or, Steve, I don’t know where you’re calling in from.

I’m in Virginia, the capital of data centers.

I take it back. You’re actually probably using nuclear electrons as we speak. So we need to scale that generation, but we also need to scale the fuel for those reactors. The nuclear electrons that you’re using to talk with me right now are most likely coming from Russian uranium that we buy from Russia.

I think your home country and many folks in Europe have learned that relying on Russia for your energy resources is not the greatest idea. We still, to this day, rely on Russia for a lot of our commercial uranium for our commercial reactors, and that’s something that we need to change. So scaling our nuclear fuel cycle in the United States is a key aspect of what we’re doing.

So what’s really fascinating is we were on vacation in Moab, Utah, just a few weeks ago, and we noticed that there was a lot of mining of nuclear materials there. Is this something that happened in the past and essentially the industry wound down in the U.S., or is there still mining of nuclear materials here?

So there’s very little actual mining of uranium in the United States. I think something like 99% of our uranium comes from foreign sources. So there’s not a lot of uranium mining. The management of nuclear resources in the United States… There is a good amount of nuclear work that’s being done in Utah, but there are a handful of states that actually do the majority of the nuclear-material legwork. Utah is one of them, I think. Idaho is the birthplace of nuclear energy, and so Idaho is doing a lot of work on the nuclear fuel cycle and nuclear materials management.

Idaho is where all of the spent fuel from our naval fleet goes at the end of the life of aircraft carriers and submarines. That’s public knowledge. You can look it up. There’s a lot of work that’s been done to make sure all of that material is managed completely safely and very effectively. So Idaho is the birthplace of nuclear energy, and it’s also where a lot of work on the nuclear fuel cycle is happening. That’s actually the other state where we operate at Project Omega. So Idaho is, I would say, one of the leaders in the nuclear renaissance that’s happening right now.

Okay. So that’s a really good point. So you’re in Idaho. Where else are you in the United States, and what would you like our listeners to do when they hear about you? Who are the people that you would like to get in touch with you?

Well, I’m calling in from Newport, Rhode Island, right now. So Newport, Rhode Island, is our headquarters. We have a laboratory that we operate that’s down the street from here. So we have some operations in Rhode Island, and that’s our headquarters. We also have operations in Idaho, and that’s where we’re building some of our infrastructure. We have a small contingent in the DC area as well. We have other facilities as well, but we keep those confidential. Publicly, we’re headquartered in Rhode Island, and we do a lot of work in Idaho and in the DC area.

That’s fascinating. So if people get interested in what you’re doing and would like to get in touch with you or learn more about Project Omega, where should they go, and where can they learn more?

They would go to projectomega.com. info@projectomega.com is our main inbox. We do a pretty good job of staying up to date with it. That’s also what we use for careers and hiring. As I mentioned, hiring is one of my top jobs. So we’re always interested in finding the best candidates out there who want to revolutionize the nuclear fuel cycle in the United States.

That’s fantastic. So if you’re interested in the nuclear industry, recycling nuclear fuel, and driving the UUVs of the next generation, then definitely check out the Project Omega website and reach out to Staff. And if you enjoyed this conversation, make sure you follow us and subscribe on YouTube. Stay tuned, because every week there’s an exciting entrepreneur coming on the show. Staff, thanks for coming and sharing your wisdom and unique knowledge. And thanks for listening.

Awesome. Thank you so much for having me, Steve. This was great.