Map the competitive forcefield of your business and adjust your position to improve your market position and profitability.
What Is the Six Forces Map™?
Six Forces Map™, inspired by Michael Porter’s Five Forces strategic framework, is a guide-led strategy program that teaches you how to analyze the six competitive forces shaping your profitability in your specific business micro-market—not just at an industry-wide level, as taught by Porter.
The Six Competitive Forces
Your Guide will walk your team through each force and whether it is strong or weak for your business:
- Customers — Do they dictate terms (pricing, payment terms, private label), or do you hold power through brand and differentiation?
- Substitutes — Are alternatives “good enough” to cap your pricing and profitability?
- Suppliers — Are you dominated by hard-to-switch suppliers, or can you shop around and control your costs?
- Rivals — Are competitors cutting at your heels, or do you have a dominant position?
- New Entrants — Are barriers to entry low (new competitors can “hang a shingle”), or do you have real defenses?
- Government & Regulations — Is regulation a headwind, neutral factor, or can it limit competition in your favor?
What You’ll Walk Away With
- A completed Six Forces Map™ of your business environment
- Clear understanding of where profit is being squeezed (and why)
- A shortlist of strategic positioning moves to improve leverage
- Potential initiatives to strengthen differentiation and reduce rival pressure
Next Steps
Ready to map your competitive force field and improve your leverage?
Learn More by reading: Strategy OS by Steve Preda