Map the competitive forcefield of your business and adjust your position to improve your market position and profitability.
What Is the Six Forces Map?
The Six Forces Map is a Strategy OS® tool for mapping the competitive forcefield around your business. The strongest competitive force or forces determine the profitability of an industry and become the most important to strategy formulation. The most salient force, however, is not always obvious.
The Six Competitive Forces
- Rivals
- Customers
- Suppliers
- New entrants
- Substitutes
- Government & Regulations
What You’ll Learn
- Who the players or types of players are in each group.
- The strengths and drivers of each force, including what makes each force strong or weak.
- How you can best position yourself.
Positioning Questions
- Can you find a position where the Forces are weaker?
- Can you exploit industry change?
- Can you reshape industry structure in your favor?
Next Steps
Ready to map your competitive force field and improve your leverage?
Learn More by reading: Strategy OS by Steve Preda
