We have discovered 4-6 behavior-based, simple and relevant Core Values for our business, that our leadership team members exhibit and which are used as a filter for hiring, firing and promotions. *

We have determined the Functions that our business will need in the next 6-12 months to achieve its growth objectives. Each such Function has an owner dedicated to deliver the 3-5 principle outcomes defined for each such Function. *

We know who our A-players, A-potentials and B and C players are in our company, and we regularly coach our A-potentials, mentor our A-players, and are actively working on replacing any B, B/C and C players we may have. *

We have defined an aspirational "Why" for our business, which points outside of our organization, could remain unchanged for 50 years, and which inspires our A-players and A- potentials to be missionaries for our business. *

We have defined a 7-20 year tangible and measurable big and exciting goal (Summit) and tangible Medium-term Milestones for our business which everyone knows and understands. *

We have clearly defined and stay focused on our Core Business, we have articulated our 3-5 Brand Promises, and we communicate Kept Promise Indicators (KPIs) demonstrating their fulfilment. *

We have distilled our strategy down to a simple (1-5 word) phrase, which everyone in our company understands and can act upon. We have devised branded terms for all our products and services to differentiate them in the minds of our customers and prospects. *

We are fully aligning our people around our vision and strategy by reinforcing each element of it at least quarterly to all our employees. Further, we are integrating the underlying concepts into all our tactics, policies, goals, company traditions, office layout and job design. *

We conduct an annual strategic planning process where we review and update our long term and medium-term vision and strategy and set annual financial targets and goals. *

We quarterly review our progress and establish 3-9 ambitious priorities (eg: Rocks, OKRs, etc.) for our company and pick a theme for the quarter. We share these Rocks with our team and align all employees around them. We create an execution plan for each of these priorities and make sure at least 80% of them get accomplished by our next quarterly meeting. *

We have defined and gamified 1-3 relevant, actionable metrics for each of our employees in the company and we hold each other accountable to winning each week and each quarter. *

We have established and are using a robust meeting structure in our business, including daily 5-15 minute stand-ups, weekly 60-90 minute tactical meetings for all our departments, and monthly 2-4 hour financial and rock reviews. *

We have defined all our repeatable processes, by outlining the 6-12 major steps and describing who does what with what tool in 3-7 bullet points for each. We append videos and checklist to our Playbooks where necessary. We have a playbook-champion and a
deputy playbook-champion who manage our Playbooks in a central repository that our employees can access, as appropriate. *

We have ingrained our Playbooks in the company by regularly training users, tracking their compliance and coaching those that newly joined, or who may have fallen out of compliance. We have eliminated any single person dependency in our business. *

We are regularly optimizing our Playbooks, by enriching them with any additional steps that are helpful, and by eliminating all roadblocks, bottlenecks and waste, using lean principles. We are looking for ways to automate our workflows wherever possible. *

We have benchmarked our business to the elite players in our industry and have a plan to achieve our targeted profitability. *

We have engineered our business to deliver industry-leading profitability, by leveraging all necessary tactics, including the optimization of pricing, cost structure, delegation and elimination, continuous improvement and by driving operational excellence, if needed.

We have developed a differentiated Profit/X metric that allows us to grow in a "blue ocean" and we have designed our business's flywheel, and continually work on accelerating our growth momentum. *

We have developed a stack of differentiated strategies for our business that allow us to sustain industry-elite net profit margins for the foreseeable future. *

We have developed a cohesive leadership team, that our leaders are loyal to, while being willing to challenge and help each other for the greater good of the organization. *

Our workforce is highly engaged with our business, we regularly attract new employees through word-of-mouth and we very rarely lose valuable staff. *

Our people feel inspired by our company's leadership and feel blessed to be working with us. *