Manifest Your Vision

Conventional thinking suggests that we should build businesses by listening to the market and following demand. “You can only channel demand, not create it,” proclaimed legendary copywriter Eugene Schwartz in Breakthrough Advertising. Startups are encouraged to do the same: find demand rather than create it, and pivot quickly if your idea isn’t working. Y Combinator, […]
The EOS of Everything

“Can you find me the EOS of software development?” – asked Nick Beavers, the owner of a prospering software company. “I have been looking for a simple self-sustaining system for writing code and was wondering if there was one out there.” — he explained. I pinged my EOS Implementer friends on Slack, but Agile was […]