Why the “Integrator” Concept is a Myth

I’ve always struggled with the idea of the “Integrator”—a person who runs your business while you focus on being the “Visionary.” In 2015, Gino Wickman and Mark C. Winters published Rocket Fuel, promoting the concept of hiring an Integrator to free visionary entrepreneurs from the burden of managing their businesses. According to Wickman’s Entrepreneurial Operating […]