Shiny Object Syndrome: How to Stop Distracting Your Business
Shiny Object Syndrome (SOS) is a condition recognized by many entrepreneurs. It’s that urge to impulsively start “promising” projects, launch new products and services, and dabble in miracle marketing methods. Pretty soon, your company is stretched thin trying to manage both your legacy business and these shiny new ideas. Sadly, many of these ideas don’t […]
How Shiny Object Syndrome Distracts CEOs and Business Owners
Distracting Ideas Un-focus CEOs In this late-night video, I talk about Shiny Object Syndrome, a phenomenon that affects CEOs and business owners. It’s that urge to chase exciting new ideas, even if it means sacrificing growth and profitability for the thrill of the chase. Shiny Objects are ideas and opportunities that excite business owners and […]