Increase customer recognition and differentiation by coining branded terms for your business.
How the Tool Is Used
The worksheet asks you to generate 1-3 word phrases for as many areas of the business as you can. It treats the exercise as open brainstorming and encourages you to take risks with the ideas.
What’s Inside the Worksheet
- A Starbucks example describing branded elements such as the size of the cup and the server.
- Examples of areas that can be branded, including products, services, processes, Playbooks, people, steps in the sales process, productized services, and operating systems.
- Additional examples covering company traditions, office layout, company events, product launches, job design, meetings, training, and customer service activities.
- A numbered “Your Ideas” workspace with 17 spaces for brainstorming branded terms.
Worksheet Steps
- Review the examples of areas where a company can create branded terms.
- Choose the areas of your business where branded language could be created.
- Generate 1-3 word phrases for as many areas as you can.
- Record the ideas in the worksheet and keep the brainstorming open – anything goes at this stage.
Please give us your name and an email address where we can send your free tool. We will not share your details with anyone and will use them only to send you occasional blogs and event updates.
