What’s Inside the Worksheet

• An Ideas workspace for capturing possible Short-Phrase Strategy concepts.
• A facilitation guide for bringing the team’s best ideas into the discussion, encouraging brevity, and synthesizing the ideas into one concise thought.
• Guidance to let the team debate the options and then finalize a pithy phrase.
• Examples including “Sell the Whole Cow” (Nvidia), “Kill Cash” (MasterCard), “Flat Pack” (IKEA), “Minimum Input, Maximum Output,” “Make it Reusable,” “Own it!,” and “Catalyze Results” (Summit OS Group).

Worksheet Steps

1. Generate ideas for a short phrase that captures how your business makes money.
2. Have team members contribute their best ideas to the discussion.
3. Encourage brevity and synthesize the ideas into a single, concise thought.
4. Let the team work through the alternatives and finalize a pithy phrase everyone in the company can understand and act on.