If you’ve had experience with EOS®, you understand that Rocks can elicit both affection and aversion. Your team might cringe when we prioritize them, feel anxious when they’re asked to take ownership, and maybe even curse them under their breath as deadlines approach. But once those Rocks are conquered? They feel a huge sense of accomplishment.

So, what exactly do we mean by Rocks? They’re critical, often non-urgent projects, that require more than just a couple of hours of focus. These are the kinds of important tasks you can’t leave until the last minute. A typical Rock might take 6-10 hours (or more) of focused effort and lies outside the scope of daily tasks. Examples include hiring a key executive, launching a new product, implementing a software system, or…